adidas and Parley: From Threat To Thread

3 years ago
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We are working with Parley to turn ocean plastic pollution into high performance sportswear, spinning the problem into a solution. The threat into a thread. Sign up for the future http://www.adidas.com/parley

The beginning of the end of ocean plastic.
We are committed to creating a minimum of 1 million pairs of Ultraboost with Parley Ocean Plastic™ by the end of 2017. But this is just one part of our work. As a founding member, adidas supports Parley in communication, education, research and development, direct action and eco innovation. Our ocean plastic program is led by the Parley A.I.R. strategy to avoid virgin plastic, intercept plastic waste, and ultimately, to redesign new alternatives because we’re in this for good. Follow our ongoing eco-innovation mission and future product launches.